Inside Coca-Cola’s Social Media Strategy And Happiness Ambassador Program

MASHABLE — Last month, we wrote about Coca-Cola’s Expedition 206 campaign, in which the company uses social media to pick three individuals to travel the world in 2010, who in turn visit all 206 markets where Coca-Cola has a presence. Along the way, the "Happiness Ambassadors" will take photos, make videos, send out updates on Twitter and Facebook and connect with individuals around the world. Yesterday, at the World of Coca-Cola in Atlanta, GA, Coca-Cola announced the winning Expedition 206 team...