In Search Of Your Booker Moment

MEDIAPOST — Have you shoveled any of your consumers' driveways lately? Just about everyone but Newark, NJ Mayor Cory Booker can put their hands down. Booker, a savvy enough marketer that he can get some positive ink for Newark, is not a bad role model for marketers. As Mashable reported yesterday, New Jersey radio show host Ravie Rave (with all of about 250 followers) tweeted that her 65-year-old father needed help shoveling snow, and Booker promptly responded. Booker asked where her dad lived and then tweeted, "Please @BigSixxRaven don't worry bout ur dad. Just talked 2 him & I'll get 2 his Driveway by noon. I've got salt, shovels & great volunteers." The story went on to make headlines on CNN and elsewhere. Newark's mayor has engaged in bigger publicity stunts than that, but this is one that may well stick around as part of his brand. It's the kind of thing people will remember - he's the mayor who showed up with a shovel when someone's dad was snowed in. Even before this made headlines, he already had over a million followers to witness his conversation with Rave...