E-CONSULTANCY.COM — In-game advertising is nothing new. From automotive giant Jeep advertising in Tomb Raider in 2007 (image below) to FarmVille based incentives from Bing this month. The question is; how does it work? Have companies and game providers cracked the method of getting into our psyches to get us to do what they want? With the global in-game advertising market set to hit the $1bn mark by next year (it's likely we’ve already surpassed this), this is turning into a big business. Social gaming has grown an army of enthusiasts prepared to spend valuable time and money on virtual rewards and companies are all queued up to capitalise on this...