Improving Sales Productivity And Collaboration With Social Media – Laggards Steps To Success

Whether a company wants to go from Laggard to industry Average or from Industry Average to to Best-in-Class there are three key actions they can take to improve sales performance with Social Media. Aberdeen Group’s Research, based on asking companies what they have done, are doing, or plan to do in the future gives some excellent pointers. The steps are different, depending on whether the company is a Laggard or Industry Average. Here we look at Industry Laggards...