IKEA's Brilliant Facebook Campaign
CNET NEWS — The Swedish town of Malmo is a wonderful place. Some feel it is wonderful because it is the spiritual home of a band that was once cool, the Cardigans. But now all committed social networkers will think Malmo is wonderful because of its IKEA. You see, the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn't really have a lot of money to let people know about it...
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