If You Want To Be Successful On The Facebook Platform, You Should Follow The Games

While there are many uses for Facebook, the most popular use of the site within applications has become games by a large margin. 7 of the top 10 non-Facebook applications based on daily active users are all games and the trend continues on down the Facebook application leaderboard. I’ve been speaking with a number of new developers who are looking to build successful applications and I keep emphasizing the importance of integrating some sort of game feature. While your application may not actually be a “game” per-say, that doesn’t mean you shouldn’t be trying to make a game out of the experience to get users to continue engaging with your application...