Huffington Post's New Ad Revenue Stream: Twitter Feeds

ADVERTISING AGE — The Huffington Post has started offering marketers the ability to inject their own paid comments among reader comments and place paid Tweets among the live Twitter feeds the site assembles around news subjects and events. Marketers haven't bought in yet, but they seem likely to be intrigued. "It's interruptive, potentially, but it also presents an opportunity for the advertiser to say something worthwhile," said Ian Schafer, CEO of interactive agency Deep Focus. "In theory, there's more upside in doing it that way than in buying a banner ad. With those the default behavior is to ignore them. With this the default behavior may be to pay attention"...