E-CONSULTANCY.COM — Even if you just go by size, it’s fairly obvious that Facebook is the place to be if you’re running a social media campaign, but with all the competing corporations, brands, celebs and plebs already there, carving out an effective marketing niche can be a challenge for even the most creative marketing team, and the fact that you’re usually working to a tight deadline doesn’t help. The temptation is to jump right in, start adding friends and broadcasting news, events and shopping lists and quizzes straight away in order to produce instant results. On no account should you do this...