How To Run An Online Contest

READWRITEWEB — A year ago we launched the ReadWriteWeb Guide on Community Management with the knowledge that "Community Manager" would become an increasingly popular job title. Since then, the requirements of keeping your customers engaged have become more demanding. According to one report, contests are becoming increasingly popular. ReadWriteWeb caught up with Strutta CEO Ben Pickering, to find out what businesses can do to generate more participation from their contests...