How To Make Your Crisis Plan ’Social Media Compliant’

Original Source: RichardStacy.com, Nov 11 2009
Author: Richard Stacy

RICHARDSTACY.COM — Enough of the theory (for the time being). There is a very practical impact of social media that affects every organisation right now. This is the fact that every crisis management plan and process is now out of date -- unless it has been made ’social media compliant’. If you now have a crisis, you have no time or space within which to hide. You are essentially in the business of performing ‘live’ within a rolling 24/7 press conference. This requires different skills and preparation -- just as doing live TV is different from making a documentary...

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