HOW TO: Make Social Media Work For Non-Consumer Brands

MASHABLE — It’s hard to argue against social media’s impact as an effective method of connecting brands and consumers. The efforts of Zappos, Papa John’s and Southwest Airlines are great examples of how a brand can benefit when it opens the door and welcomes consumer interaction. But what about the rest of us – the companies that are non-consumer facing, that are not as well known and glamorous, and who serve very specific market niches? Non-consumer companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success? The truth is, the social media strategy, processes, and principles, don’t really change much depending on your company type and size. Here are a few rules to live by when implementing your social media strategy...