How To Drive Business Leads With Question & Answer Forums

Original Source: Social Media Explorer, Dec 23 2009
Author: Jason Falls

SOCIAL MEDIA EXPLORER — My mother used to tell me the only stupid question was the one you didn’t ask. Thanks to social media, in business terms, the only stupid question is fast becoming the one you don’t answer. People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. While most case study examples seem to be independent consultants, someone has finally put some quantification around the trend with some surprising results...

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