How To Be Cool

MARKETINGSHERPA — Referrals from friends are a strong influence on how teens and tweens learn about “new brands and cool new stuff,” according to survey results released last week by Pangea Media. Pangea is an entertainment an online advertising company that operates a network of quiz-related websites. The survey received 2,396 responses, and allowed for multiple selections when asking “How do you find out about new brands and cool new stuff?” The results...