How To Avoid Getting Sued Over Social Media

IMEDIA CONNECTION — The online arena is still an emerging landscape for intellectual property (IP) where it is easy to misstep in trying to avoid IP landmines. Whether you are a small business looking for content to help get your website up and running or suddenly find an image or text you created on another company's site, it's possible you haven't taken the appropriate steps to protect yourself and prevent IP theft. Marketers and online content creators often struggle to understand how traditional IP best practices apply to internet content. Major companies like Toyota and Skittles have recently come under fire for their usage of user-created media...