How Naked Pizza Is Using Twitter

Original Source: Social Media Optimization, Jun 17 2009
Author: David Wilson

Buried in the Reuters article last week about Dell was some interesting information about a small company that is also finding financial success on Twitter. New Orleans-based Naked Pizza, which turns $1 million in sales annually, is “betting the farm” on its Twitter presence according to co-founder Jeff Leach. The company, which created a Twitter presence about two and a half months ago and has about 4,300 followers, last week said nearly 69 percent of sales generated during a one-day Twitter advertising blitz came from customers drawn in from the site...

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