How Dominos Is Using Customer Feedback And Social Media Outreach To Reinvent Its Brand

HUBSPOT INBOUND INTERNET MARKETING BLOG — Despite Dominos' negative experience with social media earlier this year, which involved the explosion of a YouTube video showing two employees doing repulsive things with Dominos ingredients, the brand is now embracing the channel to promote its brand with its new Pizza Turnaround campaign. For a brand, one advantage of social media involvement is the opportunity to generate instant customer feedback. Dominos' new strategy is a great example of a company using social media to listen to and react to its customers in order to solve a problem. Let's take a look at what they're doing...