How Do Online Communities Generate Money?

FEVERBEE — We want to fit in. We buy what others are buying, act how others act and speak how others speak. Not just any others but our friends and peer groups. We want to be more like them. Usually friends come before the products. Your friends might get caught up in a craze and, soon enough, you own a Tamagotchi. But the branded community approach is different. Here, the products come before the friends. You make friends through the products you buy. Not every product, but certainly the products you’re passionate about...