How Blogs Drive More Sales Than Social Media Sites

Every marketer is looking for cost-effective ways to drive sales amid the current budget-constrained environment. Meanwhile, purchasing for many products has become a more drawn-out process due to the availability of shopping-related information and consumers who want to gather input from peers and experts. One way to reach your target audience when they're researching their purchases is to leverage the power of blogs. Recently, when I shopped for a mobile phone, the Verizon salesman recommended checking CrackBerry.com, which contains a collection of blogs, for more product information. Obviously this salesman felt this blog would add more credibility to his offering than anything he could say face to face...