How Bloggers Are Dealing With FTC's Disclosure Rules

CLICKZ — Bloggers are taking a variety of approaches to the Federal Trade Commission's endorsement guidelines -- from lax to rigorous. "As you may have heard, today's the day bloggers are supposed to start admitting on their blogs when they're getting free stuff in exchange for blogging. Mommy bloggers are to blame for this," wrote a blogger who goes by the name The Cream in Creamtastic on Nashville Scene's Nashville Cream music blog Tuesday. The post acknowledged the FTC's voluntary guidelines, which went into effect the same day. Finalized in October, the guidelines call for endorsements made through blog posts or in other social media environments to disclose any "material connections" between advertiser and endorser, including direct payments and free samples of the product being discussed...