How Are My Efforts On Facebook Contributing To My Organization's Overall Goals?

TRUTHY PR — The amount of pressure on organizations to "get on Facebook" is tremendous. It's driven partly by consultants who use social media expertise as a "guilt marketing tool". You know what I mean, "You don't understand Facebook, I do, please pay attention to me long enough for me to convince you to hire me!" I'm guilty of this. But it's also partly due to the fact that facebook has over 300 million registered users, over 100 million of which use the site monthly. Those are great numbers, but they aren't "pour money down a hole" numbers. You need to answer a few simple questions...