House Party Conducts More Than 50,000 In-Home Parties Nationwide In 2008

House Party, a leading word-of-mouth marketing company, conducted more than 50,000 parties across the country in 2008, and as a result, connected with more than 50 million consumers through direct and viral communication. House Party specializes in engaging a select group of consumer advocates to host in-home events, where a brand or product is at the center of the party. Providing an exclusive, hands-on brand experience, House Party activates brand engagement through peer-to-peer endorsement and a viral online community where consumer advocates build transactions and excitement for the brand...