Hitwise: Facebook Helped Drive Holiday Buyers To Retail Sites

INSIDE FACEBOOK — We cover a lot of day-to-day efforts by retailers to reach Facebook users, now Hitwise has a little more data on how well they’re doing. "Social networking and Forums" is becoming a more significant type of traffic source for the top 500 US retailer’s web sites. This past December, the broadly-defined category drove 37% more traffic than a year prior and made up 13% of overall traffic sources. Hitwise doesn’t clearly say what portion of the category is made up of Facebook, but it does offer some more data on that front...