Hispanics’ Use Of Social Media – Is It The New Mainstream?

Original Source: Forrester Research, Mar 3 2010
Author: Tamara Barber

FORRESTER RESEARCH — It’s been almost 18 months since I wrote Hispanic Social Technographics Revealed, which highlighted this consumer segment’s very strong inroads using social media of all types. And in that time, the volume around how, why, and when companies should use social media has grown even louder. Likewise, Hispanics' engagement in social media has grown...

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