Hiring For Social Media: Part 1

THE COMMUNITY ROUNDTABLE — This is part one in a series on hiring a social media person or company. One of the most challenging parts of this field I love is finding experts. I have seen people that look great on paper, but when you talk with them, their knowledge is only paper deep. I am going to tell you a story about John. John was absolutely fascinated with social media and worked at a company that did some in the space. He managed to get to work on a project! He listened and absorbed. In his next career move, he elaborated on his resume. Perhaps he was not just a participant on that single project. Perhaps he was the mastermind. Sure he knows all he needs to, he lands a position as a strategist for a medium sized company. Now that he is in the position, he is struggling because he is not the social media professional the claimed to be. There are plenty of “Johns” out there. Beware. OK, so at this point, you are like, OK Dawn. So how the heck do I know? Well let’s start with what kind of social media professional you are looking to hire...