Haagen-Dazs Re-Ups Social Cause Campaign For Honey Bees, Again

CLICKZ — As Häagen-Dazs has moved its "Help the Honey Bees" campaign into the social media hive, the ice cream brand hasn't been sure what to expect. But by the end of this year, the firm was pleased enough with their efforts to allocate leftover 2009 budget money toward continuing its social honey bees initiative. In conjunction with its broader efforts to help raise awareness of and prevent the extinction of honey bee populations, Häagen-Dazs has worked with social media company Experience Project throughout the year, launching a Twitter campaign in September, and another in November...