Guest Post: Tom Cummings On How Marketers Are Using Twitter (And What They Can Do Better)

FORRESTER RESEARCH — We recently published WebTrack review of how major companies are using Twitter. Over a span of three days in October, we tracked 30 marketers on Twitter to see how they named and branded their accounts, how often they tweeted, how they interacted with other Twitter users, and more. We didn't just study the most popular accounts on Twitter – instead, we looked for a broad sample of accounts across key industries (including retail, travel, financial services, auto, and CPG)...