Google Real-Time Search + Twitter = A Wake-Up Call For Brands

ZDNET — Marketing and public relations people take heed: the game has changed. Until today I admittedly hadn’t thought too much about Google’s real-time search and its impact on brands using Twitter. That all changed when Stuart Robertson of DesignMeme sent me a link to a blog post in which the author calls out potential examples of Google allegedly being used as a spam engine. Spam aside, the mixture of Twitter and Google’s real-time search is a scary and uncertain reality for brands or, quite frankly, anyone who diligently watches his or her online reputation...