Getting Serious By Segmenting Influencers

DIGITAL INFLUENCE MAPPING PROJECT — We manage databases of influencers for particular subject areas and clients that are 500 influencers strong. We know them all in one way or another. We respect their authority and their interests. And we only want to engage them for things that make sense to them (and our client). We want to respect their time and expertise. We segment our influencers in absolute categories and in categories that are specific to a particular client project. Ever try engaging Food bloggers over a frozen food? You quickly realize that there are many segments of food bloggers...