Get More Bait In The Water

CONVINCE & CONVERT — How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, 18-page tree killer that you provided for download on your Web site. Guess what? In a 140-character world, a white paper feels like reading Moby Dick. Backwards. While covered in maple syrup...