Gauging Mass Opinion: Don't Label It Social Media

READWRITEWEB — In the first generation of the social Web, the marketing groups and public relations teams would develop reports to provide metrics for a particular campaign. They were pretty much the sole users of "social media," technologies. That's a problem as far as WiseWindow is concerned. Social media is a poor label for describing how comments, blog posts, updates and other opinions can be leveraged to gauge views across social networks and thousands of Web sites. quot;Labeling of it as social media has limited its potential up to now," said Marshall Toplansky, president of WiseWindow. "That is why we are calling it mass opinion business intelligence and not social media analytics"...