Gaia Makes $1M A Month In Virtual Goods Sales

VATORNEWS — Despite the fact that most social networking or gaming sites are making a mint off of virtual goods, Gaia Online, a social gaming company for teens and 20-something-year-olds, expects advertising to become a greater part of its revenue stream. Seven-year-old Gaia, which currently has nine million monthly uniques, and 85% of an audience based in the US and Canada, is generating over $1 million a month in virtual goods sales, said Craig Sherman, who became CEO of Gaia in 2005. Today, virtual goods sales accounts for 2/3rds of the revenue...