Frequent Social Network Users Profiled

MARKETINGPROFS — Frequent social networkers -- people who use social networking sites several times a day -- are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety of mobile technologies, according to a survey from Edison Research/Arbitron Internet. Such frequent users, which number 39 million in 2010 (up from 18 million a year earlier), are also avid consumers of on-demand media, such as timeshifted TV, podcasting, and online video, but they still watch less television than other adults, the study found. Below, other findings from the 18th Edison Research/Arbitron Internet and Multimedia Research Study...