Foursquare-Yelp 'War' Looks More Like A Copycat Fight

Original Source: ClickZ, Jun 30 2010
Author: Christopher Heine

CLICKZ — While some pundits are saying that Yelp and Foursquare are at war, it's actually starting to look more like a copycat fight. Each firm's most recent move represents an idea the other has already executed. On Monday, San Francisco-based Yelp announced via its blog that marketers with a presence on its site can now utilize a "check-ins" statistic. The stat will allow businesses to measure how often Yelp smartphone app users physically visit them. Since users must take a moment to check-in at a location while employing the app, it should give those marketers a sense of how important - or unimportant - the restaurants-oriented social site is to their patrons...

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