Foursquare’s Potential For Hyper-Local Marketing

Original Source: DaveFleet.com, Nov 13 2009
Author: David Fleet

DAVEFLEET.COM — In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my Blackberry and iPod Touch for a while (Google Maps is a good example), Foursquare is the first service that has made me stop and think about the potential of hyper-local marketing on mobile devices, not just down the line but right now...

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