Four Social Advertising Case Studies Presented This Morning

We’re here at the SWAT Summit in San Francisco, a conference on advertising and marketing inside social networks. This morning’s session is on Social Advertising Case Studies. Presenting are: Helen Har, VP of Advertising Sales, imeem; Warren Ackerman, Principal and VP, Affinitive; Mike La Rotonda, CEO & CPO, Votigo; and Will Price, CEO, Widgetbox. Each case study involves Facebook in different ways. Here are notes from their case study presentations...