Fortune 500 Series: How OfficeMax Uses Social Media

Source: ZDNet, Nov 20 2008
Author: Jennifer Leggio

“Social media can change your business!” “You need a social media strategist!” “Social media can save you money!” Those are just three of the primary claims I’ve been hearing over and over and over again since I started following social business trends. Are they true? Sure. Are they false? Sure. The definitive answer is, “It depends on your business”...

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