Forget Social Media, SEO And PPC Is Where The Money's At

Social media has grown like a weed on the consumer usage front but when it comes to revenue, social media hasn't yet found enough friends in the form of advertisers to cement its place as a digital marketing staple. According to Forrester Research, however, that will all change by 2014. As our own Meghan Keane detailed, spending on social media marketing will grow to over $3bn by then, up from an estimated $716m this year, Forrester predicts...