Ford Begins Promoting 3rd-Party Content Via Promoted Tweets
MACK COLLIER.COM — This is interesting! Last week’s post with Ford CMO Jim Farley’s statements about how Ford has seen massive cost savings via Social Media proved to be quite popular. In fact I believe it’s the most RTed post I’ve ever written. Well last Thursday after publishing the post, Ford’s Scott Monty contacted me and said that Ford wanted to use my tweet as a Promoted Tweet on Twitter! He explained that Ford is going to begin experimenting with using content from customers and 3rd party sources as Promoted Tweets, instead of just promoting its own tweets and content...
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