For Advertisers, Nielsen's BuzzMetrics Turns Social Media Into Data (Video)

Small blogs with an audience of 10,000 to 20,000 viewers might have a difficult time selling advertising, but advertisers should sure be listening to what they're saying, according to Jon Gibs, VP of Media Analytics at Nielsen Online. Nielsen's BuzzMetrics services can help turn the collective influence of the blogosphere and other social media channels into data similar to measurements for an ad campaign...