"Flexibility" Key To Social Media Success: Q&A With Progress DataDirect Software

THE BUZZ BIN — After repeatedly hearing how executive buy-in is critical to social media success, I decided to sit down with April Harned, the Director of Communications at Progress DataDirect to see what was her magic formula. My podcast with April will tell you how a B2B company embraced social media and started reaping the results of a successful blog, Data Connections. Yes, the podcast is a little long but trust me if you are still on the fence with corporate blogging, you want to take 10 minutes to either listen or read the transcribed version below...