Five Things We Can Learn From The Motrin Backlash

As you may or may not have heard, over the last several days there’s been lots of discussion around a controversial TV ad/video that Johnson & Johnson’s Motrin launched on its website last Friday. You can easily find it with a few quick searches. The ad/video was meant to play on the fact that “baby wearing moms” are just doing so to be trendy. Well, there was quite a backlash and, as a result, the Motrin.com website was down for several hours and when it came back was sans video plus an apology from the vice president of marketing...