FIR Interview: Richard Binhammer And Kerry Bridge Of Dell (Podcast)

A SHEL OF MY FORMER SELF — Computer maker Dell has earned a reputation in recent years of being one of the organizations most engaged online with customers, influencers, and anyone who has an interest in Dell and what they do. Not only that, Dell say they actually make money as a direct result of their online engagement activities, notably in reporting multi-million-dollar revenue attributable to one Twitter ID. FIR Co-host Neville Hobson joins with Dell’s Richard Binhammer, who’s based at Dell’s corporate headquarters in the USA, and Kerry Bridge, based at Dell’s EMEA headquarters in the UK, in a wide-ranging informal conversation...