Facebook's New Payments System Is Increasing Virtual Goods Sales By An Impressive 25%

TBI RESEARCH/SILICON ALLEY INSIDER — The CEO of one of the larger gaming companies on Facebook says that Facebook's recently-released payment platform is increasing sales of virtual goods in games by 20% to 25%. This sales lift is enough to make up for the higher commissions paid to Facebook for the service (Facebook takes 30% of a sale, versus less than 10% for most of the competing payment services). According to the game company CEO, there are two factors likely driving the platform's success...