Facebook Research: Brands Lean On Interactive Marketing – Yet Lack Social Marketing Skills

Original Source: Web Strategy by Jeremiah Owyang, Aug 2 2010
Author: Jeremiah Owyang

WEB STRATEGY — This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first. Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare stats) in less than a week. While we tried to include as much helpful information in the report, it was only the highlights of our findings. There’s far more data, scorecards, and findings that just aren’t able to fit into the report. Below is some additional information from our quantitative and qualitative study about the findings...

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