Facebook Only Social Network That Matters Among College Students

NEXT GEN MARKET RESEARCH — In the press release below, we decided to focus on just one of the many areas in the study, social networks. In early 2007 our study was the first to report Facebook overtaking MySpace in popularity among this group. There’s been a lot of talk in the media lately on whether or not Facebook is still cool among this age group. Facebook after all started out among college students, and now their parents and grand parents are also on the network. For this reason many have hypothesized that the network is no longer “cool” among their core audience...