Facebook Isn’t Always The Answer – 77% Of Fan Pages Have Fewer Than 1,000 Fans

FUTURELAB — It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might not always be the right answer. Research from Sysomos, reported in TechCrunch, shows that Fan Pages in Facebook are not always as popular as some brand might think, or hope. The research looked at 600,000 Facebook fan pages on Facebook and looked at how many fans they have...