Facebook Brings Fans Into Focus

PR 2.0 — As brands and personalities race to establish online communities and host meaningful conversations in Social Media, Facebook continues to pave the roads that connect them. If your customers, prospects, and the peers who influence them are active in Facebook, Facebook Fan Pages are then not a question of if, but when and how they’re implemented and cultivated. Many brands and personalities underestimate the value and reach of social networking, instead opting to drive traffic and activity back to the primary dot com (brand home page). The problem, usually, forces people to traverse an all too familiar path from an interactive and dynamic social ecosystem to a static dead end. We assume people will find their own way instead of channeling the experience and also instilling and shaping strategic perception...