Facebook Brand Pages Pay Off

Original Source: AdWeek, Oct 11 2010
Author: Andrew McMains

ADWEEK — A new six-country survey from DDB reveals that Facebook users who like a brand's page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents "want to buy this brand's product more." Brand page fans on Facebook also feel comfortable recommending the brand to friends, with 49 percent of the respondents saying they would "certainly" do so and 43 percent saying they "probably" would. Collectively, that's a whopping 92 percent who qualify as brand advocates -- a figure that staggered survey leader Catherine Lautier...

_________________
Off-site link to the original article/post

socialmediaBiz may disappear...

SocialmediaBiz is going to either change significantly or disappear completely and we need your help. Please take a few seconds to share your thoughts about whether we can make the site more useful to you and if so, how. Thanks for your input!

Related Resources

Trends, Analysis & Opinion:Market Analysis:Facebook:Branding:Data:Facebook Pages:Social Media Marketing:User Attitudes: