Exploiting Social Media Monitoring For B2B Lead Generation

SOCIAL MEDIA B2B — If you have read more than one blog post about social media, it is likely then that you have read one about the importance of listening and monitoring social mentions and conversations. All of the bloggers out there are right. Listening is very important. However, what has largely gone overlooked during this listening craze has been ideas to leverage listening to benefit business objectives. The great thing about social media monitoring is that it gives you a chance to get in front of the right people in a different way. Bloggers have been doing this for years They mention important bloggers, or influencers, in their posts, in hopes that the important bloggers will read the post and possibly tell their audience about the ideas in it. It is time for B2B companies to adopt this approach and use it not only for influencer marketing, but also for lead generation...