Email And Social Marketing: True Love Always?

Social marketing gives us that giddy combination of exciting and terrifying. Makes your heart thump. Some people think that email marketing by comparison is old-school and boring. I say there is nothing sexier than the high revenue and ROI from the email channel. No need to take sides, my friends. Email and social marketing work best together, and not because I or other pundits say so, but because that is how our customers and subscribers use them: together...